NotCo and Shake Shack Kick Off Check of First Plant-Primarily based Chocolate Frozen Custard and Milkshake

NEW YORK–()–NotCo, the fast-growing food-tech pioneer that’s disrupting plant-based innovation with its proprietary AI expertise, and Shake Shack, which serves elevated variations of American classics utilizing solely the most effective components, introduced the debut of two scrumptious plant-based choices. Each the Non-Dairy Chocolate Custard and Non-Dairy Chocolate Shake will likely be examined in 10 choose Shake Shack areas in New York and South Florida all through the summer time.

Shake Shack would be the first US meals service associate to characteristic NotCo powered merchandise on its menu. With a mission to reinvent the meals {industry} by creating plant-based replacements for animal merchandise which can be so scrumptious you may’t style the distinction, there was no larger check than Shake Shack’s notorious hand-spun each day frozen custard and milkshakes.

Utilizing a mixture of expertise with AI cooks and R&D groups, NotCo was capable of replicate the identical wealthy taste, creaminess and performance as the present objects, changing each dairy and egg elements, in underneath 4 months. The Non-Dairy Chocolate Frozen Custard is a proprietary formulation, and the Non-Dairy Chocolate Shake is a combination of the custard and NotMilk.

“Shake Shack is a model that I’ve at all times beloved, and grew up having fun with,” stated Matias Muchnick, CEO and Co-Founding father of NotCo. “Their meals is unfussy, constantly scrumptious, and top quality. In a approach, Shake Shack has created the proper blueprint for what we wish to emulate with our plant-based meals, and we’re so excited to be kicking off this journey into Meals Service with their workforce.”

“We’ve been trying on the plant-based area for some time and are so excited to be partnering with an revolutionary food-tech chief equivalent to NotCo,” stated Jeff Amoscato, SVP of Provide Chain and Menu Innovation at Shake Shack. “Non-dairy custard and shakes have been one thing our friends have needed and we’re trying ahead to seeing the place this check takes us.”

Non-Dairy Chocolate Custard and Chocolate Shake powered by NotCo will likely be accessible as an unique check on the following Shacks: Winter Park, Backyard Mall, Miami Seashore, The Falls Coral Gables, Astor Place, Midtown East, Harlem, Higher East Aspect and Battery Park Metropolis. For extra data on NotCo, go to

About NotCo:

NotCo is an industry-changing, fast-growth meals tech chief and the one international firm disrupting large meals and beverage segments together with dairy, eggs, and meat concurrently. NotCo has launched merchandise together with NotMilk™, NotBurger™, NotMeat™, NotIceCream™ and NotMayo™ throughout nations such because the U.S., Canada, Brazil, Argentina, Chile, Mexico, Peru and Colombia and in lower than 5 years has grow to be the fastest-growing meals tech firm in Latin America, attaining, in that point, a valuation of $1.5 billion. NotCo makes use of a proprietary synthetic intelligence expertise, Giuseppe, which matches animal proteins to their superb replacements amongst 1000’s of plant-based components. Its one-of-a-kind expertise will ultimately allow NotCo to be a powering instrument for meals and beverage innovation partnering with different corporations to speed up the transformation of the meals {industry}. Within the U.S. NotMilk™ is at the moment accessible at greater than 6,000 grocery shops nationwide, together with Complete Meals Market, Cease & Store, Publix, HEB, Harris Teeter’s, Sprouts, Costco, Wegmans, Vejii, Contemporary Direct and Amazon. For extra data, please go to


Shake Shack serves elevated variations of American classics utilizing solely the most effective components. It’s recognized for its scrumptious made-to-order Angus beef burgers, crispy hen, hand-spun milkshakes, house-made lemonades, beer, wine, and extra. With its high-quality meals at a fantastic worth, heat hospitality, and a dedication to crafting uplifting experiences, Shake Shack shortly grew to become a cult-brand with widespread enchantment. Shake Shack’s objective is to Stand for One thing Good®, from its premium components and worker growth, to its inspiring designs and deep group funding. Because the authentic Shack opened in 2004 in NYC’s Madison Sq. Park, the corporate has expanded to greater than 350 areas in 32 U.S. States and the District of Columbia, together with greater than 100 worldwide areas throughout London, Hong Kong, Shanghai, Singapore, Mexico Metropolis, Istanbul, Dubai, Tokyo, Seoul and extra.

Skip the road with the Shack App, a cellular ordering app that permits you to save time by ordering forward! Friends can choose their location, choose their meals, select a pickup time and their meal will likely be cooked-to-order and timed to arrival. Obtainable on iOS and Android.

Be taught extra: | IG: @shakeshack | t: @shakeshack |

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